CEO Frequently Asked Questions
- Why Do CEOs Fail?
- Which Techniques Should I Use?
- Does Benchmarking Really Help?
- What is Difference Between
Balanced Scorecard, Performance Management, Performance Measures, and
Performance Appraisal?
1. Why Do CEOs Fail?
Fortune magazine article entitled "Why Do CEOs Fail?" stated
70% of the time they can not execute their strategy. Think of Michael Dell
at Dell Computer. Everyone knows his strategy is to sell computers
over the web. However, unlike his competitors, he is successfully
executing his strategy. CEOs fail to execute their strategy because:
- they have not created alignment so everyone understands how what they
do contributes to strategy of organization.
- they have not tied compensation those performance measures that
support the strategy
- they didn't update their strategy when environment changed.
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2. Which Techniques Should I Use?
Like eating utensils, different techniques have
different objectives. Click here, for brief explanation of different techniques. Back to Top
3. Does Benchmarking Really Help?
Benchmarking that just compares your performance to other
organizations informs you where you stand in relationship to these other
organizations. If you are a poor performer, it may motivate you to
improve. Real value of benchmarking is to find out what other
organizations are doing and then adapt those techniques. Benchmarking
is like watching a great athlete. No one is best at everything.
Michael Jordan taught us that a great basketball player is not necessarily a
great baseball player or great golfer. So no organization does everything
the best. Organization must concentrate on performing its core competencies
the best.
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4.
What is Difference Between
Balanced Scorecard, Performance Management, Performance Measures, and
Performance Appraisal?
These terms are defined in many different ways. It is useful to think of 4
different techniques with different objectives rather than argue about specific
definitions.
- Performance Appraisals: Focus on
individual performance. Often are connected to salary increases and
bonus level. Individuals and their bosses negotiate objectives and
individual is evaluated against those objectives.
- Performance Measures: Can be at
cost center, function, division, group, or organization level. Are
often not tied into strategy, but tied to some financial goals.
Often emphasize financial targets, but may include non-financial
measures.
- Balanced Scorecard: focus on
developing financial and non-financial measures to achieve strategy of
organization.
- Uses leading and lagging indicators
- 4 perspectives: financial, customer, process,
growth and learning
measures.
- Balances these 4 perspectives, financial/non-financial measures, leading/lagging indicators
- Ties compensation to these measures
- Performance Management: includes
Balanced Scorecard and other techniques to achieve Balanced Scorecard
measures and long term financial goals.
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Call John Antos at 972-980-7407 to discover how
we can enable
you to achieve your organization's goals.
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