Do you know:

•  Which 20% of your Services are unprofitable or marginally profitable?
• Which activities makes them unprofitable?
• If your marketing program is aimed at unprofitable services?
• if your largest volume services are really your biggest loses?

Do you have an Activity Based Costing system to answer these questions or are you 20 years behind and still using an inaccurate traditional allocation system?

• What Service Customers Really Want Dave Dougherty and Ajay Murthy Harvard Business Review Sep 2009
• How to Sell Services More Profitably Werner Reinartz and Wolfgang Ulaga Harvard Business Review May 2008

Call John Antos or Jim Brimson at 972-980-7407 to find out how Service Profitability analysis will help you understand and then take correct action to reach your goals.