1. What is Difference Between Strategy & Financial Goals?

Long term financial goals are the What.  They usually include revenue, profit, and cash flow. 

Strategy is the How. It tells how you will achieve those long term goals.  A strategy might include new products and services, acquisitions, cost optimizations, new territories, etc.

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2. Do Companies Fail Because of Poor Strategy or Poor Execution of Strategy?

A Fortune magazine article entitled "Why CEOs Fail?", stated that 70% of CEO failures was the result of not being able to execute their strategy.

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3. Isn't Secret to Creating a Great Strategy Plan Simply Following an Outline in Some Book?

An outline in a book is like a check list for a pilot.  It is a wonderful reminder, but insufficient.  How would you feel if you boarded a plane and the pilot said, I have read the manual and reviewed the checklist four times, but I have never flown a plane before? Likewise, creating a strategy plan takes skill different from running a business.  

Remember a surgeon will not operate on him or herself nor on a family member because they cannot be objective.  Likewise, a senior management team is necessary to create a strategic plan, but they need that outside objectivity to create a great plan.

Call John Antos, Tom Devane, Maurice Greaver, or Steve Peacock at 972-980-7407 to find out how a great strategic plan can help you reach your goals and give your peace of mind