Balanced Scorecard Implementation Step 1: Goals

Balanced Scorecard process starts with reviewing organizational goals. There are usually different types of goals for companies versus government and non profit organizations.

Balanced Scorecard Goals for Private and Public Companies

Goals for private and public companies are usually financial. Examples:

• Increase sales

• Increase margin

• Increase profit

• Increase Earnings per Share

• Increase Return on Investment

• Reduce debt

Balanced Scorecard Goals for Government & Non-Profit Organizations

Goals for public sector organizations often relate to their mission. Examples:

• Reduce number of children who die at birth

• Reduce terrorists attacks in US

• Increase number of students who pass national English and math tests

• Increase number of public who ride public transportation

• Reduce the number of fires

• Reduce the number of murders