Do you know:

•  Which of your SKUs are unprofitable?
• Which activities makes those SKUs unprofitable?
• If your marketing program is aimed at unprofitable SKUs?

• Growing by Cutting SKUs at Clorox Remko van Hoek and Kevin Pegels Harvard Business Review Apr 2006

Do you have an Activity Based Costing system to answer these questions or are you 20 years behind and still using an inaccurate traditional allocation system?

Call John Antos or Jim Brimson at 972-980-7407 to find out how Channel Profitability analysis will help you understand and then take correct action to reach your goals.